Teaching
marketing
I’m Scott, a marketing lecturer, tutor, workshop facilitator and examiner. I work with training providers, universities, awarding organisations and businesses to help people understand marketing and put it into practice.
What brings you here?
Lectures, tutoring and guest teaching for apprentices, university students and professional qualification learners.
Explore teaching and tutoring ↓Practical marketing workshops for businesses and industry groups, with activities, discussion and opportunities to apply the ideas.
See my workshop approach ↓Examining, assessment, quality assurance and programme development for training providers, universities and awarding organisations.
Explore assessment and programme support ↓Experience working with
Who I work with, and how
Training providers
Apprenticeship resources, assessment, standardisation, and support alongside your delivery team.
Awarding organisations
Qualification content, assessment materials, and quality assurance, informed by examining and delivery experience.
Universities
Module development, assessment, associate teaching, and guest sessions for undergraduate and postgraduate marketing programmes.
Businesses and industry
Practical workshops and professional development for small business owners and industry professionals.
We start by discussing your learners, priorities, standards, and timescales. Then we agree the scope and outputs, with opportunities to review progress as the work develops. You work directly with me throughout.
Teaching marketing
Lecturing, tutoring, workshops and examining are at the heart of my work, alongside curriculum development and quality assurance.
Lecturing, tutoring & workshops
I teach marketing across apprenticeships, higher education and professional qualifications, and deliver practical workshops for businesses and industry organisations. Sessions connect the principles behind marketing with the decisions people make at work.
Teaching & guest delivery
Associate lecturing, module delivery and guest sessions for apprentices, undergraduates and postgraduate learners.
Business workshops
Accessible sessions for people responsible for marketing, including small business owners with limited time or formal training.
Speaking & facilitation
Conference sessions, professional development, panel discussions and workshops shaped around your audience.
Typical projects
- Marketing strategy and planning
- Content, digital and social media marketing
- Branding and customer experience
- Tailored workshops and professional development
I hold a PGCE in Post-compulsory Education and Training. My teaching experience includes JGA Group, NBSL, NSBS, nesma and the University of Sunderland.
Examining, assessment & quality assurance
I support training providers, universities and awarding organisations with assessment and quality assurance across marketing education. My experience brings together end-point assessment, examining and internal and external quality assurance.
Assessment delivery
Portfolio review, professional discussion and assessment of learner work, with evidence-led decisions and constructive feedback.
Quality assurance
Sampling, moderation and review of assessment decisions and materials, helping you identify where practice can improve.
Standardisation
Support for assessor teams to build a shared understanding of standards and apply them consistently.
Typical projects
- Assessment support for marketing apprenticeships
- Review of assessment briefs and marking guidance
- Sampling and moderation of learner work
- Standardisation sessions and quality review preparation
My assessment experience includes Level 3 Content Creator and Multi-channel Marketer, Level 4 Marketing Executive and Level 6 Marketing Manager apprenticeships, alongside professional marketing qualifications.
Curriculum & qualification development
I help turn programme requirements into learning that makes sense to the people delivering it and the people taking part. Whether you are designing something new or reviewing an existing programme, the starting point is what learners need to know and be able to do.
Programme design
Learning outcomes, module structure and schemes of work that connect knowledge, practical skills and assessment.
Teaching resources
Session materials, tutor guidance and workplace activities designed to help learners put ideas into practice.
Assessment design
Briefs, projects and supporting guidance that give learners a meaningful opportunity to demonstrate their knowledge and skills.
Typical projects
- Apprenticeship modules and learning resources
- University modules and assessment briefs
- Professional qualification content
- Reviews of existing programmes and learning pathways
My development work spans apprenticeship resources, university modules, professional qualifications and training programmes. It draws on experience of teaching and assessing the material, as well as designing it.
Start with a clear brief
A small example of how I teach: take an everyday marketing task and work through the decisions behind it.
“We need to post more on social media.”
It describes an activity. It doesn’t yet explain what the organisation needs to achieve.
“What do we want people to do?”
Before choosing a channel or a posting schedule, agree who you want to reach and what action matters.
“Help local business owners book a place on our next workshop.”
Now we can decide what information they need, where to reach them and how to track bookings.
Working with football clubs
Writing, industry learning and selected consultancy work alongside my education work.
My independent newsletter about football marketing, started in 2013.
Club brands, supporter behaviour, social media and the thinking behind campaigns.
Read The Online Rule ↗Beyond the newsletter
I also support football clubs privately with content strategy, analytics training, and setting up tracking to correctly monitor ecommerce and ticketing sales. This work sits alongside my writing and industry work, giving me a direct understanding of the challenges marketing teams face.
I’ve worked with clubs across England, Scotland, and Europe, at all different levels.
Football Business Inside Network
My work with Football Business Inside Network (FBIN) connects that interest with education: developing learning, contributing to industry conversations, and facilitating sessions and panels for football professionals.
Websites I’ve built
Website development has been part of my marketing work alongside teaching and writing.
Here are a few of the businesses I’ve worked with.
Selected websites
Durham Wellnessdurhamwellness.co.uk ↗Dicksonsmidickson.com ↗North Chocolatesnorthchocolates.co.uk ↗Adframe
Explore the tools ↗Adframe is my suite of browser-based tools for planning, creating, and analysing marketing work. It goes beyond ad previews to support the practical tasks marketers work on every day.
PlanAudience segments, campaign budgets and timelines, content calendars, marketing briefs, and social media strategy.
CreateAd, email, and social content previews, case studies, QR codes, image resizing, carousel splitting, and safe zone checks.
AnalyseMarketing ROI calculations, customer-focused writing checks, and consistent campaign tracking links.
If you’d like to discuss a website or digital project, get in touch.
A bit about me
I’ve worked in marketing since 2006, across digital, communications, strategy, and business development.
That includes head of marketing roles in education and housing. An invitation to lecture at university shortly after graduating introduced me to teaching, and I completed a PGCE in Post-compulsory Education and Training in 2011.
Since then, I’ve taught apprentices, undergraduate and postgraduate students, professional qualification learners, and business owners. Assessment and curriculum work sit alongside that teaching, so I see programmes from several perspectives.
Across all of it, I want to help people understand why a marketing decision makes sense, what evidence supports it, and how to put it into practice.
More about my experience on LinkedIn ↗What are you working on?
A course, a workshop, an assessment or a programme.
You don’t need a finished brief to get in touch.