World Cup 2018 FOMO hits fever pitch

World Cup 2018 FOMO hits fever pitch

Ever since Oreo’s infamous ‘You can still dunk in the dark’ tweet during the 2013 Superbowl, brands all over the world have invested time and money in trying to capitalise on real-time events on Twitter. It was arguably a bit simpler back then, as...
How to make people like your brand on social media

How to make people like your brand on social media

People buy people. It’s a sales mantra that I’ve seen repeated time and time again. If you think about it, it does make sense. Why would you buy anything from someone you don’t like? Being ‘liked’ can be easier to achieve in person. As so...
How to create ‘dark Moments’ on Twitter

How to create ‘dark Moments’ on Twitter

Back in 2011, Apple joined Twitter. Not that you’d know about it, mind, as they’ve famously never tweeted. Or have they? Tweets such as these started to pop up in 2016, publicising a launch event. September 7 at 10 a.m. PT Watch the event on https://t.co/yLa2e4Xr2R....