West Ham United FC.

Helping the team understand the changes in Google Analytics

Type of work

Timeframe

September 2023

I visited the Olympic Stadium to work with the marketing teams at West Ham United. My job was to help them understand how to pull data out of Google Analytics 4 and provide regular reports into how content was performing.

I spent the morning showing them the platform and answering questions. We also covered Google Tag Manager and how to automate reports in Google Looker Studio.

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