Marketing changes quickly. New tools appear every year, platforms evolve, and job roles continue to develop. At the same time, the fundamentals of marketing remain largely unchanged. The challenge is creating programmes that balance both.
Learners need a strong understanding of marketing principles, but they also need the confidence to apply that knowledge in the workplace. That’s where curriculum design becomes important.
I’ve worked with universities, training providers, public sector organisations, and professional bodies to design learning experiences that are practical, relevant, and built around real learner needs based on my time working in the sector.
My work covers the full learning journey, from identifying learning outcomes through to creating assessments and supporting delivery. This includes writing apprenticeship resources, developing modules, creating learning materials, and designing full training programmes.
Every project starts with the same question: what should learners be able to know, understand, and do by the end of the programme?
Good assessment is an important part of good curriculum design. Assessment should help learners demonstrate their knowledge and skills in a meaningful way, rather than simply being prepared to pass an exam.
I have experience creating assessment briefs, assignments, projects, and assessment materials for apprenticeship programmes, professional qualifications, and higher education.
Alongside curriculum design, I have contributed to qualification development and programme reviews.
This includes developing content for professional qualifications, creating learning resources, and ensuring programmes remain aligned with current industry practice.